What are you doing to set yourselves apart from those competitors?
We have the scientific aspect and we frequently test our products. For example we love to test for water vapor transmission, because we are then able to prove scientifically that our products dry faster than anything on the market.
Products made with Cocona fabrics dry 50 percent faster than the nearest competitor, like Nike Dri-Fit and Under Armour, and dry 300 percent faster than Coolmax.